How to take better photos of your henna series Part 1



Your photo’s message

While taking photos of henna speaks volumes about itself, it is important to make sure you have a clear idea on what your photo’s message will be.  Here are a few questions to ask yourself to determine your photos message. 

WHAT AM I TRYING TO ACHIEVE WITH THIS PHOTO? 

What is your goal for this photo.  This can vary from a marketing goal or an artistic 
goal, or even an educating goal. 

Are you trying to give the viewer a taste of henna on the beach?  Or are you trying to give the viewer a taste of henna at a busy market?  Are you trying to portray your henna in a private setting or in a public setting?  Are you trying to show how easy it is to do this design? Or how intricate your design application is?
The message of the photo on the left of the hand tries to portray the amount of details in the palm.  The message of the right image of designs on paper tries to deliver the message of the simplicity of designs.


WHAT TYPE OF MOOD AM I TRYING TO SET?

The mood of your photo will allow the viewer to emotionally connect to your photo. 

Are you trying to set a romantic and sexy mood?  Are you trying to portray a mood of fun and celebration?  Are you trying to be bohemian or traditional?  Are you portraying an “in your face” mood?

The mood on the left with the wood floors sets the mood of being grounded, natural, organic.  The mood of the right image is traditional and funky.


WHO IS MY AUDIENCE FOR THIS PHOTO?

This goes hand in hand with your target market.  Some photos are better taken for a particular audience-for example, a belly bump henna design for pregnant women VS a belly design for young, fit, beach bound women.  A belly bump will not appeal to pregnant women, and a flat belly design will not appeal to pregnant women. 

Are you trying to appeal to young high-fashion teens?  Are you appealing to organic product users?  Are you appealing to women or men?  Are you appealing to pregnant women OR yoga instructors?

 
hipster audience VS pregnancy audience

Once you have figured out the answers to the questions above, you can start determining your background.  

Next week, we will go over choosing backgrounds for your photos.  Until then, happy hennaing!

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